FanDuel and the National Hockey League (NHL) signed a partnership which has been unveiled in New York on the 5th of november. The brand also announced the new partnership with NHL team New Jersey Devils the same day.
Due to this partnership, FanDuel will offer VIP experiences at events like All-Star Game and Winter Classic. The bookmaker will introduce “Skate to the NHL winter classic” contest awarding a VIP trip to the Notre Dame Stadium on the New Year’s Event.
What about the New Jersey Devils’ deal?
We must consider this deal separate from the league one because involves a relentless brand exposure. FanDuel’s logo will be embedded in the ice at Newark’s Prudential Center, home of the New Jersey Devils and this is a good way to reach new fans during the games.
The NHL team will also integrate the FanDuel’s logo across all its digital platforms and social media. The deal is non-exclusive, in fact the Devils had previous partnerships with William Hill and Caesars.
FanDuel sportsbook is now live in New Jersey and West Virginia and it is preparing for launch in Pennsylvania always under the umbrella of the super company PaddyPower Betfair.